Prada Fragrance
Extreme sailing captured
in a bottle
Background
Prada Luna Rossa is inspired by the world of extreme sailing, an ode to high performance through technology and science.
The story behind…
Idea
Together with Prada, we renewed the visual expression of the franchise. A wet, windy, and technical treatment navigates you towards daring depths ever-expanding horizons.
Engaging social posts introduce you to ingredients through different weather conditions.
