Brand Creation
Plant based milk in space
Building a brand
Problem
Over the last years the market has become saturated with look-a-like plant-based milks, most of them claim to be sustainable but few stand up to scrutiny. Plant-based milks made from split peas are the alternative. They have more protein than the others and a far smaller ecological impact.
Insight
We all think there is something cool and intriguing about space
Idea
To make a brand that would stand out and motivate more people to reduce their impact on our Planet, I created a new split pea milk brand: Pod Milk. Inspired by astronauts who recently grew the first pea plants on the International Space Station.
Podmilk comes in three versions
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![Milkyway]()
Milkyway - the original
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Martian - with chocolate
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Star Cluster - sprinkled with vanilla
Every package has a quote by Neil Armstrong: “It suddenly struck me that that tiny pea, pretty and blue, was the Earth”. The Earth becomes our tiny pea, which we can protect by drinking Pod Milk which has a much smaller ecological impact.
Quote
Inspired by the food the astronauts eat in space, I created Pod Protein. A protein powder also made from split peas to keep you full of energy, ready to conquer the universe.
